Accessibility Statement

Last updated: March 2026

At nása-shō London, we believe that everyone deserves to experience the simple luxury of a beautifully crafted candle — regardless of ability. We are committed to making our website, www.nasasho.co.uk, accessible to as many people as possible, including those who use assistive technologies such as screen readers, keyboard navigation, or voice control software.


Our Commitment

We actively work to ensure our website conforms to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA — the internationally recognised standard for web accessibility. This commitment aligns with our obligations under the Equality Act 2010 and reflects our genuine belief that an inclusive experience is a better experience for everyone.

We are pleased to report that our website currently holds an AIM accessibility score of 9.6 out of 10, verified via WAVE Web Accessibility Evaluation Tools in March 2026.


What We Have Done

We have taken the following steps to improve accessibility across our website:

  • Added descriptive alternative text to all product and lifestyle images so that screen readers can convey visual content to users who cannot see it.
  • Ensured all interactive elements — including navigation menus, product links, and buttons — are reachable and operable via keyboard alone.
  • Implemented clear and descriptive ARIA labels on all product cards, links, and buttons so that assistive technologies can accurately describe each element
  • Removed duplicate links on product cards to prevent screen readers from announcing the same destination twice.
  • Maintained a logical heading structure throughout the site to support users who navigate by heading.
  • Included a visible "Skip to content" link at the top of every page, allowing keyboard and screen reader users to bypass repetitive navigation.
  • Configured all form fields — including our newsletter sign-up — with appropriate labels.
  • Ensured the website is fully responsive and operable on mobile devices.
  • Used semantic HTML throughout to support assistive technology compatibility.


Known Limitations

While we have worked hard to achieve a high standard of accessibility, we acknowledge that some areas may not yet be fully optimised. Known limitations include:

  • Some text elements — particularly scent descriptor labels on product cards — may not yet meet the full 4.5:1 colour contrast ratio required by WCAG 2.1 AA. We are actively working to resolve this.
  • Our homepage hero video does not currently include captions. We are reviewing options to address this in a future update.

We are committed to continuously improving our website and resolving known issues as quickly as possible.


Compatibility

Our website is designed to be compatible with the following assistive technologies and browsers:

  • Screen readers including NVDA, JAWS, and VoiceOver (iOS and macOS).
  • Keyboard-only navigation.
  • Browser zoom up to 200% without loss of content or functionality.
  • Modern browsers including Chrome, Firefox, Safari, and Edge.


Feedback and Contact

We welcome your feedback. If you experience any difficulty accessing any part of our website, or if you would like to request content in an alternative format, please contact us:

  • Email: hello@nasasho.co.uk
  • Visit our Contact Us page.

We aim to respond to all accessibility-related enquiries within 5 working days. If we are unable to resolve your issue directly, we will work with you to find a suitable alternative so that you can access the information or complete the action you need.


Enforcement

If you are not satisfied with our response to an accessibility complaint, you may contact the Equality Advisory and Support Service (EASS) at www.equalityadvisoryservice.com, which provides free, independent advice on equality and discrimination issues in the United Kingdom.


Review Schedule

This accessibility statement was last reviewed in March 2026. We commit to reviewing and updating this statement at least once every 12 months, or following any significant changes to our website.